Embedded marketing partner to startups and scaleups in tech, life science, and finance.
I'm Ylva – a senior marketer with 15+ years of experience across marketing strategy, communications, and digital, working with startups and scaleups in tech, life science, and finance.
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I step in as an embedded senior marketing partner, taking ownership of strategy, structure, and execution, so you get the thinking of a marketing lead without adding one to your headcount.
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I have a business degree from Stockholm School of Economics and a background that spans both marketing and finance. That combination means I tend to start with ROI before channels, strategy before content, and priorities before tactics.​
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Companies usually come to me when marketing feels fragmented, growth has stalled, or they know they need real marketing leadership but aren't ready to hire full-time.
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Sound familiar? Let's talk.​


Your embedded marketing partner — from strategy to execution
Marketing Strategy & Positioning
Clarity on where to focus, who to target, and how to position — so every marketing decision has a clear rationale behind it.
Email & Customer Nurturing
Newsletters, sequences, and automations built and managed as part of a long-term strategy
Messaging & Copywriting
Sharp, consistent messaging across your website, campaigns, and channels — grounded in your positioning
Visual Branding & Content Design
Consistent visual content and brand assets — whether for a campaign, a pitch deck, or day-to-day content.
Website & Social Media
Keeping your digital presence active, consistent, and aligned with your strategy
Marketing Planning & Direction
Regular planning, channel prioritisation, and a clear roadmap for what to focus on — so marketing moves in one direction

How we can work together
Embedded Marketing Partner
ONGOING RETAINER
For startups and scaleups that need senior marketing leadership without adding to headcount.
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I step in as your embedded marketing partner, taking ownership of strategy, structure, and execution on an ongoing basis. You get a senior marketing lead who knows your business, drives the work, and keeps everything moving in one direction.
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Right for you if: You've outgrown ad-hoc marketing and need someone to own it properly, but you're not ready to hire a full-time marketing lead yet.
Marketing Strategy Sprint
A focused, time-limited engagement to define your positioning, priorities, and marketing plan. Built with you, not handed to you.
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You walk away with a clear strategy, sharp messaging, and a prioritised roadmap ready to act on.
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Right for you if: You know you need a proper marketing strategy but aren't sure where to start or what to tackle first.
Marketing Audit & Roadmap
An independent review of where your marketing stands today. What's working, what isn't, and what to focus on next.
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You get a clear, prioritised roadmap based on your business goals and current marketing reality. A fast, low-commitment way to get an honest external view.
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Right for you if: You want clarity and a clear direction or you need an external perspective to validate your current approach.
Clients I've worked with






Let's figure out what your marketing actually needs.
Book a free 30-minute intro call. We'll walk through where your marketing is and whether I'm the right fit.
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Find a time that works for you below.
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